TRANSFORMATION · PARTNERSHIPS · GROWTH
Manuel Erard
Turning strategic ambition into measurable business impact, together.
I work with leadership teams navigating growth, transformation, and change — aligning strategy with execution, shaping the right partnerships and teams, and staying close to delivery to ensure outcomes that hold.My background combines the analytical rigour of consulting at Oliver Wyman with the creative and commercial problem-solving of organisations such as Publicis and WPP, as well as innovation-led studios. Having worked from boardroom strategy through to programme delivery, I've applied that blend across growth strategy, enterprise partnerships, customer experience, and transformation initiatives for organisations including Aston Martin, Royal Bank of Scotland, Novartis, and Jaguar Land Rover.Embedded within leadership teams and/or operationally supporting existing programmes. Also available for independent consulting through woven 🪡. Now based in Milan (after Paris and London), operating across European markets.
Visualizza la versione in italiano 🪡
Where I Create Value
My work typically focuses on a small number of high-impact areas:Growth Strategy & Opportunity Development:
Shaping growth agendas, leading and scaling key accounts/engagements, aligning teams around clear commercial objectives.Enterprise Client Partnerships and Agency Management:
Building trusted executive relationships and long-term partnerships that accelerate delivery and create value.Transformation to Delivery:
Helping organisations navigate change, align stakeholders, and turn strategy into practical programmes, staying close to delivery to ensure successful implementation.
Strategic Framing · Executive Stakeholder Alignment · Consultative Partnerships · Transformation Leadership · Strategy-to-Delivery Execution · Hands-on Programme Delivery
Background & Key Results
Strategic Growth:
Expanded and retained major client relationships by aligning strategic direction with delivery across complex, multi-market transformation programmes.Practice Leadership:
Built and scaled new agency capabilities (£200k+ revenue, 20%+ YoY growth) while managing international portfolios exceeding £2M.Executive Partnerships:
Established trusted relationships with senior stakeholders and leadership teams, securing long-term engagements through a consultative and commercially focused approach (detailed commercial results available).Full-Funnel Innovation Delivery:
Bridged strategy, customer experience, technology, and delivery—leading award-winning work across media, platforms, products, services, and transformation programmes.
Looking for a more detailed overview?
Selected Organisations
Aston Martin Lagonda, Nissan, Jaguar Land Rover, Sofitel, Novartis, AstraZeneca, Volkswagen, Royal Bank of Scotland (NatWest), etc.
Award-winning brand-to-digital experiences, Digital banking transformation and greenfield launches, Advanced therapy service design, EV customer engagement programmes, Global platform transformation, Data-driven customer engagement strategy
Available for client advisory, transformation, and growth-focused engagements.